STRAVIGO IQ / SMART SYSTEMS
Turn customer decisions into business intelligence.
Help customers find the right product or solution, while learning what they need, what matters most, and where your next sales opportunity may be.
The value isn't in the questions.
It's what happens because of the answers.
A quiz collects responses. A product finder filters a catalog.
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Instead of asking people to browse endless options or fill out a generic form, a guided experience helps them choose. Their responses can reveal needs, priorities, objections, and opportunities for a much better sales conversation.
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​A Stravigo IQ Smart System puts your expertise right where an important decision is happening. A customer gets a useful recommendation. Your business learns what led them there.
START A CONVERSATION
What keeps coming up in your leadership conversations?
Bring the issue that is important enough to keep returning but still difficult to move. We will talk through what is happening, what has already been tried or decided, and whether one of the three paths fits. If it does not, then we will say so.
A straightforward 30-minute conversation. No preparation or obligation.
Value delivered on both
sides of the decision.
FOR THE PERSON DECIDING/SEARCHING
Less searching.
Less second-guessing. A more confident decision.
Choosing the right product, service, or next step shouldn't require sorting through endless options. The system asks the right questions, considers what matters, and helps each person make a confident decision.
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ONE INTERACTION. TWO VALUABLE OUTCOMES.
Every decision is an opportunity to create value beyond the immediate outcome. By making the experience more useful for the customer, businesses gain a clearer understanding of what drives decisions and how to turn that knowledge into action.
FOR THE BUSINESS BEHIND IT
Smarter insights. Better business decisions. Greater growth opportunites.
Every interaction reveals something valuable about what customers want, what influences their choices, and what may be holding them back. Those insights help your business respond more effectively, recognize patterns, and make better decisions.
THE EXPERIENCE IN THREE WORDS.
Guide. Convert. Learn.
Embedding better decision-making into the journey should do more than return an answer.
Guide
Turn expertise into a decision path. Help someone understand what matters, narrow the relevant choices, and reach a useful recommendation or next step.
Convert.
Give the decision somewhere useful to go: a purchase path, quote request, sales conversation, specification review, sample request, dealer connection, or another meaningful next action.
Learn.
Capture structured intelligence about needs, use cases, conditions, preferences, constraints, intent, friction, and unmet demand, then make it useful to the business.
THREE DIFFERENT CUSTOMER EXPERIENCES
The interface changes.
The business value stays the same.
Three very different ways to help a customer decide, with valuable intelligence for the business behind each one.
From "which product" to "what actually is right for me?"
A guided product advisor asks about preferences, needs, and how the product will be used. The customer gets a recommendation that makes sense for them.
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What your business gains: A clearer picture of what shoppers are looking for and which products match their needs.
01 / CONSUMER PRODUCT DISCOVERY
Techinical discovery turned into a better qualified opportunity.
A prospect explains their project or application. The experience narrows the options and captures the important details before a salesperson gets involved.
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What your business gains: A structured opportunity with application context, requirements, complexity, and commercial relevance already captured.
02 / TECHNICAL SALES & QUALIFICATION
Start with the problem, not the products on the shelf.
The system can translate a desired outcome, existing situation, preferences, constraints, budget, and priorities into a recommended solution across categories rather than forcing the customer to shop one item at a time.
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What your business gains: Project intent, budget range, preference data, purchase stage, cross-category demand, and potential basket expansion.
03 / COMPLEX SOLUTION DISCOVERY
Ground
We clarify the intended outcome and examine the facts, assumptions, constraints, capabilities, and open decisions that should shape the strategy.
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Leadership gains a shared view of the objective, the realities shaping it, and the decisions that must be made.
Product Pages
Help shoppers narrow the options and find the right fit.
HOW THE WORK IS STRUCTURED
It belongs wherever the customer is deciding.
Focus
Leadership identifies the few priorities most critical to the objective, defines the boundaries of the strategy, and determines what will stop, wait, or remain outside it. This protects time, people, and resources for the work most likely to move the objective forward.
Service Selection
Show prospects which services fit their needs.
Build
The strategic priorities become a sequenced roadmap with workstreams, milestones, dependencies, resource requirements, and accountable owners. Leadership can see the full path ahead, test whether it is realistic, and resolve gaps or conflicts before resources are committed.
Lead Generation
Give people useful answers before asking them to connect.
Measure
Events & Tradeshows
Turn a quick assessment into a more relevant meeting.
Sales Conversations
Help teams begin with context instead of starting from zero.
What could your business discoverÂ
that it can't see today?
What customers tell you while choosing can reveal more than clicks or form submissions alone. The right questions show what's driving interest and what should happen next.
Need
What the customer is trying to accomplish.
Conditions
Requirements that influence the right solution.
Priority
What matters most in the decision.
Friction
What is making the decision harder.
Intent
Signals that show interest and readiness.
Opportunity
A relevant offer or conversation worth pursuing.
THE INTELLIGENCE LAYER
LET'S TALK ABOUT YOUR CUSTOMER'S EXPERIENCE
Some expertise is too valuable to stay trapped in a catalog, spreadsheet or someone's head.
Your team knows how to guide the right customer to the right solution. Let's turn that knowledge into an experience customers can use, and insights your business can act on.